I count myself lucky that here, in Ireland fast food is still relatively expensive. "We are hooked on inexpensive food just like we're hooked on cheap energy" Michael some up the whole situation perfectly in this quote: They are using it to formulate the perfect breaking point and mouth feel of their chips/crisps. Frito-Lay invested $40,000 in a mechanical mouth that simulates chewing. These companies have devoted millions of dollars to break through that will power. We are only human beings and we only have a certain amount of will power. More than two-thirds of the sugar in an American's diet is now coming from processed food! Another worrying fact is that it's more expensive to pump clean water into a factory than it is to deliver salt.
Moss makes it pretty clear that these companies do not care about the consequences of these unhealthy foods. Food production is so much more than a product on a shelf. Food scientists spend hours juggling levels of salt sugar and fat to reach the ultimate "bliss point" and to create the perfect "mouth feel". When it comes to food, the evolution of science is one area which is harming instead of helping us. The truth is that food is no longer the same as it was 30, 20 or even 10 years ago. However as my thirties loom ever closer I have noticed that I am finding it harder to stay slim, no matter how much I exercise. I have been lucky enough to have stayed slim my entire life. I was always of the opinion that if you're fat, its your fault. This is what I've learned:įood is not baked, boiled or fried. The amount of research that went into this book is astounding. Each chapter needed to be taken in and slowly digested. In my defence, this was the sort of book that couldn't be skimmed through. I have been reading this book since June! Juuuune! My god that's crazy.
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